Vision is a verb
Use our brand guidelines for consistency in feeds, decks, print, and pixels.
Our mission
We turn your vision into simple habits that actually work.
The problem
Everyone wants more, no one knows how to get there
Most people have a vision of what they wish their life could be. And without knowing what steps to take, most goals remain unattained.
The solution
We created a system that breaks down how to do it
Each of our customers gets a customized experience with habit tracking products.
The personality
We're rooting for you, but we're not afraid to tell you how it is
We're here to help people escape the cage they've put themselves in. It requires confidence, boldness, and credibility.
Our colors
Primary Colors
Primary
Gold
#C9A96A
Contrast + Shadow
Gold (Dark)
#B08F4E
Glow + Tint
Gold (Soft)
#E0C996
Field Colors
App Menus
Sterling
#F2F4F8
Sections
Stone
#EBEBEB
App Background
Linen
#FBFBFF
Text Colors
Primary
Off-Black
#0A0A0A
Secondary
Black
#000000
Contrast
White
#1B272A
Product / Accent Colors
Light
Soft Platinum
#F5F4F2
Light
Almond Milk
#F6EDE6
Light
Mountain View
#F2F3F5
Light
Oatmeal Cream
#F9F2E5
Light
Blue Sage
#ABBEBA
Light
Pale Olive
#F1EDE2
Dark
Soft Platinum
#E9E7E3
Dark
Almond Milk
#EBDED1
Dark
Mountain View
#E3E7E9
Dark
Oatmeal Cream
#EFE5D5
Dark
Blue Sage
#ABBEBA
Dark
